May 11, 2021
Case Study: FreshBooks Invoice and Accounting Software
FreshBooks is a prominent provider of invoicing and accounting software for businesses. With more than 24 million users in 160+ countries, this company has no problem attracting new customers or generating traffic online.
Thus, the challenge was to keep FreshBooks as an industry leader – solidifying their placement at the top of the SERPs and maxing out on the keywords they’re able to target. We needed to identify new keyword opportunities and create content assets for lead generation and funnel those users to their main money pages.
BW Content began working with FreshBooks in July of 2018 to help create over 40 new content pieces. These consisted of “[industry] invoice template” type keywords to draw in cold traffic looking for free downloadable templates.
Part of this project also involved optimizing existing web pages with new copy for better keyword rankings and conversions. The target keywords were provided by the client with supplemental keyword research and optimization suggestions provided by BW Ccontent.
Our SEO Content Strategy
Summary of Work
Microsoft Word invoice template
Graphic design invoice template
Freelance invoice template
Construction invoice template
Before working with Keys&Copy, FreshBooks was hovering at varying positions in the organic search results for “invoice template”-related keywords. Since upping their content creation and implementing more CTAs, they have increased their site traffic and conversions.
I hired Jessica for a large-scale content project for FreshBooks. She was able to deliver on time and beyond expectations. The results were fantastic. Our conversion rate across all pages is up over 50% and we achieved a top 3 ranking within 3 months for our main keyword. Prior to that, we were in danger of dropping off the first page. In the end, our conversions have seen over 100% growth YOY. I highly recommend hiring Keys and Copy!